We are We are We are the MODS!

I have always been Obsessed with the 1960's, the music, the fashion and the care-free spirit. But I wanted to know more which is great when I found out that one of my assignments at uni was to a presentation on either culture, gender, identity or branding. I chose to do mine on Culture and identity sort of; I chose the subculture of the mods. This was a great assignment as I learnt so much about this subculture and what was happening at the time in 60's

Mod style transport... VESPA

Mods were one of the first breed of teenager, before this young people were just dressing how their parents wanted them to dress, which was usually in similar attire to what they were wearing. it wasn't really until the rock and roll period in the late 50's that young people started rebelling , in particular against their parents.

The mods neat but sharp understated style was their own way of making sure they were opposite to their rivals the rockers. Mods were rarely seen without a tailor made suit, this was like a second skin to them. Button down shirts with skinny ties, polo shirts as well as a parka were also things that mods were rarely seen without. Many of these styles were influenced by Italian fashions which they saw in American movies and music videos.